Marketing and Promotion

To effectively promote your student organization, you must first have a clear understanding of your goals. Whether you're a new club or a long-standing organization, start by defining what you want to achieve. Once your leaders are aligned, build your communication channels around those goals. With a clear vision, you can then use available university resources to share your message with the student body.

In this section, you'll find almost everything a student organization needs to know about promoting itself at Stanford. We cover topics like developing a unique brand and logo, building an effective website, and other key resources like email marketing for your group to promote itself to fellow students.

FestiFall is the student org festival held by the Office of Student Engagement every year. Learn more about this year's event on the FestiFall page including registration information. Tabling at this event is the easiest way to get in front of thousands of prospective students who might want to join your club! 

CardinalEngage is the student org platform that is available for all recognized groups to manage their clubs. You can use the tools and resources to manage members, send emails, make surveys, and register events. Being a recognized group also allows you to be listed amongst all the groups on the club search page for students to explore.